I've been designing homes for nearly 40 years - well not the homes - the
inside of the homes. And while I've noticed that homeowners do a rather good job
of buying their furnishings in somewhat a loosely coordinated way, where they
flounder is in the area of placement primarily.
But they also miss the mark because their choices of artwork are poor, unplanned,
and uncoordinated and usually the art they do have is much, much, much too small,
hung in the wrong place or hung way too high.
Artwork is essential to the home and it should reflect the dweller's personality
so that the home really feels like YOU.
Naturally acquiring good artwork can be rather expensive, but it doesn't need to
be as there are many options to consider.
- Consumers can choose between fine art originals, limited editions or
giclees, or they can choose poster and reproductions readily available at
art galleries and stores and online. They can also make their own.
- Canvas artwork can be stretched on bars, which can be hung framed or unframed,
such as the example here. Here is one of my paintings I just finished. If you're in the staging business, this is a great way to build up your stockpile of art you can use
without spending a fortune. You can also pick up some art under glass at flea markets, garage sales, consignment stores and other places.
- Paper art is usually framed behind glass or adhered to hard surfaces, a
la shadow box style.
- 3-Dimensonal art can be hung as-is on the wall. And don't forget metal or
wood wall sculptures and fabric tapestries.
- Framed or canvas art can also be placed on floor or table easels for display.
- In giclee printing, no screen or other mechanical devices are used and therefore
there is no visible dot screen pattern. The image has all the tonalities and
hues of the original painting. Giclee (pronounced Gee’clay) is a French term
meaning to spray or squirt, which is how an inkjet printer works. However, it is
not the same as a standard desktop inkjet printer, and is much larger. Giclee
prints are a little over a meter wide and are often affectionately referred to
as a “knitting machine” as they look very similar. This is a viable option to
those who can paint or illustrate and who would love to use their own images
(even sell them). The above 36x48 stretched, pre-primed canvas I purchased on
sale for under $31. Total cost of finished painting was under $50. Not bad for a
major work of art that can cover a pretty large wall and is an original work of
art, not some reproduction of someone else's work. Very satisfying. Worth over
- Family photos or photographs can be enlarged and framed as additional
ways to dress up the home. They can even be transferred to canvas and
stretched to look like paintings or placed on small table easels here and there.
Where Should You Hang Artwork?|
Well, of course, the answer to this is different for everyone and much is decided by the space where you live. Obviously the major walls will probably need art, especially
if you have a sofa backed up to the wall or a large piece of furniture (like a buffet) or over a fireplace, for instance. Whether you choose a portrait format or
a landscape format depends on the size of the wall or the size of the furniture against the wall. Here are a few guidelines:
- Cover 1/2-2/3rds of the width of the furniture against the wall with
artwork. It can be a single piece, two companions or a grouping, but for
best results cover the wall sufficiently so that the artwork does not feel
dwarfed by the furniture.
- Hang the art about a hand span from the top of the furniture. Most people
hang artwork too high and then the eye is drawn to the space between the art and
the furniture making it look gappy (a new word I coined).
- Don't stair step your art groupings or companions unless you are hanging
them over stairs or your wall forms a triangular shape near the grouping.
- Keep the spacing between individual pieces the same within a gallery wall
- Don't mix black and white subjects with color subjects within the same
grouping. Group like-kinds together for the most and best impact.
Do You Love Art and Want to Help Decorate
Spaces with Art as a Business? I've Got the Training Here.|
As I stated
earlier, most people do not have art
in their homes or it is small and
rather insignificant. While some
businesses use art to decorate their
offices, many do not because they
don't understand the importance art
plays in their branding, much less
the enjoyment and beautification of
the work environment.
For over 20 years I was a corporate art consultant and
chances are there are still many, many businesses here in southern California
whose owners and employees are enjoying the art that I designed, had custom
framed and installed.
It was a very rewarding business in many ways. Whenever the delivery of the
art was made, the owners and employees were always joyful as it was much like
Christmas. Who doesn't enjoy having beautiful art on the wall?
The best way to land art consulting projects is to develop a clear and
precise message about how important it is to use art to establish a strong brand
message and to help visitors feel comfortable in the strength and long term
existence of a business, particularly if the business environment is what they
call white collar. Manufacturing companies will be less inclined to
utilize artwork in their facilities, but that does not mean they will not be
interested in making the facility attractive, but their budget will likely be
For those consultants who do a proper job of approaching prospective businesses, there is no limit to the money that can be generated. Companies, when they
agree they need artwork, usually spend quite a bit all at one time so even if a person works part time in their business, those occasional big projects can
sure look nice in the bank account.
For anyone attracted to learning how to become a
corporate art consultant, I've put my 20 year's of experience down into a book
titled, Pro Art Consulting. Read more here