home staging, interior redesign
   Decorating Matters ! from Barbara Jennings at Decorate-Redecorate.Com |
home staging, staging homes, how to stage homes, interior redesign, decorating bookcases, how to design shelves
home staging, staging homes, bookcases, shelves, decorating

Art for Your Home - How is Art Blessing You?

I've been designing homes for nearly 40 years - well not the homes - the inside of the homes. And while I've noticed that homeowners do a rather good job of buying their furnishings in somewhat a loosely coordinated way, where they flounder is in the area of placement primarily.

But they also miss the mark because their choices of artwork are poor, unplanned, and uncoordinated and usually the art they do have is much, much, much too small, hung in the wrong place or hung way too high. Artwork is essential to the home and it should reflect the dweller's personality so that the home really feels like YOU.

Naturally acquiring good artwork can be rather expensive, but it doesn't need to be as there are many options to consider.

  • Consumers can choose between fine art originals, limited editions or giclees, or they can choose poster and reproductions readily available at art galleries and stores and online. They can also make their own.
  • art, artwork, barbara jenningsCanvas artwork can be stretched on bars, which can be hung framed or unframed, such as the example here. Here is one of my paintings I just finished. If you're in the staging business, this is a great way to build up your stockpile of art you can use without spending a fortune. You can also pick up some art under glass at flea markets, garage sales, consignment stores and other places.
  • Paper art is usually framed behind glass or adhered to hard surfaces, a la shadow box style.
  • 3-Dimensonal art can be hung as-is on the wall. And don't forget metal or wood wall sculptures and fabric tapestries.
  • Framed or canvas art can also be placed on floor or table easels for display.
  • In giclee printing, no screen or other mechanical devices are used and therefore there is no visible dot screen pattern. The image has all the tonalities and hues of the original painting. Giclee (pronounced Gee’clay) is a French term meaning to spray or squirt, which is how an inkjet printer works. However, it is not the same as a standard desktop inkjet printer, and is much larger. Giclee prints are a little over a meter wide and are often affectionately referred to as a “knitting machine” as they look very similar. This is a viable option to those who can paint or illustrate and who would love to use their own images (even sell them). The above 36x48 stretched, pre-primed canvas I purchased on sale for under $31. Total cost of finished painting was under $50. Not bad for a major work of art that can cover a pretty large wall and is an original work of art, not some reproduction of someone else's work. Very satisfying. Worth over $3000 instantly.
  • Family photos or photographs can be enlarged and framed as additional ways to dress up the home. They can even be transferred to canvas and stretched to look like paintings or placed on small table easels here and there.
Where Should You Hang Artwork?

Well, of course, the answer to this is different for everyone and much is decided by the space where you live. Obviously the major walls will probably need art, especially if you have a sofa backed up to the wall or a large piece of furniture (like a buffet) or over a fireplace, for instance. Whether you choose a portrait format or a landscape format depends on the size of the wall or the size of the furniture against the wall. Here are a few guidelines:

  • Cover 1/2-2/3rds of the width of the furniture against the wall with artwork. It can be a single piece, two companions or a grouping, but for best results cover the wall sufficiently so that the artwork does not feel dwarfed by the furniture.
  • Hang the art about a hand span from the top of the furniture. Most people hang artwork too high and then the eye is drawn to the space between the art and the furniture making it look gappy (a new word I coined).
  • Don't stair step your art groupings or companions unless you are hanging them over stairs or your wall forms a triangular shape near the grouping.
  • Keep the spacing between individual pieces the same within a gallery wall grouping.
  • Don't mix black and white subjects with color subjects within the same grouping. Group like-kinds together for the most and best impact.
Do You Love Art and Want to Help Decorate Spaces with Art as a Business? I've Got the Training Here.

As I stated earlier, most people do not have art in their homes or it is small and rather insignificant. While some businesses use art to decorate their offices, many do not because they don't understand the importance art plays in their branding, much less the enjoyment and beautification of the work environment.

art consulting businessFor over 20 years I was a corporate art consultant and chances are there are still many, many businesses here in southern California whose owners and employees are enjoying the art that I designed, had custom framed and installed.

It was a very rewarding business in many ways. Whenever the delivery of the art was made, the owners and employees were always joyful as it was much like Christmas. Who doesn't enjoy having beautiful art on the wall?

The best way to land art consulting projects is to develop a clear and precise message about how important it is to use art to establish a strong brand message and to help visitors feel comfortable in the strength and long term existence of a business, particularly if the business environment is what they call white collar. Manufacturing companies will be less inclined to utilize artwork in their facilities, but that does not mean they will not be interested in making the facility attractive, but their budget will likely be smaller.

For those consultants who do a proper job of approaching prospective businesses, there is no limit to the money that can be generated. Companies, when they agree they need artwork, usually spend quite a bit all at one time so even if a person works part time in their business, those occasional big projects can sure look nice in the bank account.

For anyone attracted to learning how to become a corporate art consultant, I've put my 20 year's of experience down into a book titled, Pro Art ConsultingRead more here


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